At each stage of business, there is a goal that needs to be reached before setting another goal. In talking to various businesses, especially small start-ups, I find something in common with many of them. THEY DON'T KNOW WHAT THEY DON'T KNOW.
It takes so much time and effort to start a business that while building it, you don't have time to look over the fence. What I tell companies I work with is that the idea is not the value. It is the total sum of the parts. You need a great idea, but you also need the right team, the right sales plan, the right growth strategy etc... All of them are equally important and the same amount of effort has to be given to each area for you to be successful
If you spend all the time on the idea and think people will find you, you are wrong. You have to build your brand as you go. Connect with people and put yourself out there for people to see and comment on. That immediate feedback will help you focus your efforts.
When all the pieces are combined, that is when the magic happens. Be ready to admit what you don't know and reach out to people who specialize in the areas you don't understand so it creates a well oiled machine.
It takes so much time and effort to start a business that while building it, you don't have time to look over the fence. What I tell companies I work with is that the idea is not the value. It is the total sum of the parts. You need a great idea, but you also need the right team, the right sales plan, the right growth strategy etc... All of them are equally important and the same amount of effort has to be given to each area for you to be successful
If you spend all the time on the idea and think people will find you, you are wrong. You have to build your brand as you go. Connect with people and put yourself out there for people to see and comment on. That immediate feedback will help you focus your efforts.
When all the pieces are combined, that is when the magic happens. Be ready to admit what you don't know and reach out to people who specialize in the areas you don't understand so it creates a well oiled machine.
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