Where's my wallet?

Earlier today Google announced that is releasing Google Wallet. A mobile app that turns your phone in your wallet. It holds your credit cards, your coupons, your plane tickets etc... We all knew this was coming, but is this for real? It will take time to tell, but it should give you a glimpse of the future. The companies that think different, not just big, win. It used to be that the big companies sat in a tall tower and the small guys had to wait their turn in line. Now startups are showing us every month that if you can't compete with what is out there, recreate the market. Even though they are a big company, Google is trying this with Google Wallet. Let's give them credit (pun intended) for being innovative and forward thinking, but I think they could have gone further. Partnering with MasterCard and Chase and the other big guys in a few months doesn't recreate the model, it perpetuates the existing model that is broken. Big banks don't work and people don't trust them, so why jump in bed with them on this project. We all know there are a ton of reasons, but Google is big enough to take on the big banks and they could have used Square or SimpleBank as their partner, giving a leg up to a couple startups. It would have sent a message and given the banks a real competitor who could have encouraged change. If we do use Google Wallet as our day to day payment tool, we don't what it to look like what we have already, we want it to be better. Google should know that, and if you are thinking different