Wednesday, October 19, 2011

Can Social Media Unite Washington

Washington has a problem!!!!! I'm not trying to be the master of the obvious, but they need social media in a bad way.  Not to announce events or upcoming votes, but to listen.

Major brands over the past few years have learned a valuable lesson that they can teach Washington. They have learned that talking at consumers doesn't work anymore.  You have to engage them in a two way conversation and be willing to listen to the good and the bad.  Show them that you are listening and watch them come back.

Washington is stuck and hasn't realized how to listen.  When a politician gets up to say " I think the American people want this," it's misleading.  They can't know what we want unless they start listening.

Both parties are responsible and both have to solve it. In order to do that, they have to learn to listen and social media is the best, real time, way to do that.   Ask brands that have adopted this model, they are stronger and better for having opened themselves to outside opinions.

Good luck, Washington. I hope someone inside the beltway is listening!








 

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